UGC ANDCREATIVE.
Creator-made videos and ad creative that look native to the feed. Sourced from a vetted network of creators, briefed from your data, and tested until we know what sells.
The ad platforms now decide who sees your ad. Your creative decides whether they stop scrolling. That makes creative the biggest lever left in paid social, and most brands test far too little of it.
Formats that
earn the stop.
Every batch mixes formats and hooks on purpose, so each round of testing teaches us something about your customer.
Testimonials
Real customers, or creators who match them, explaining why it works for them.
Unboxings
First impressions on camera, built around the moment the product comes out of the box.
Problem and solution
The frustration your customer knows, then your product as the fix.
Product demos
How it works, shown fast, in the way people actually use it.
Founder style
The story behind the brand, told in a voice that feels personal, not produced.
Before and after
Results made visible, for products where the change speaks for itself.
Hook variations
Several openings cut from each video, so we can test what grabs attention.
Statics and carousels
Image ads built from creator content, for placements where video isn't the best fit.
From brief
to winning ad.
Brief
Angles and hooks pulled from your reviews, data, and best-performing ads.
Match
Creators chosen from a vetted network to fit your product and your customer.
Produce
Creators film. We review, edit, and cut multiple hooks from every video.
Test
Ads go live in your accounts, set up so hooks and angles compete fairly.
Iterate
Winners get more spend, and the next brief builds on what worked.
Handled,
start to finish.
You approve the direction. We run everything else.
- Creative strategy and angles
- Creator sourcing and matching
- Scripts and creator briefs
- Product shipping coordination
- Creator management and revisions
- Usage rights agreed up front
- Editing, captions, and hook cuts
- Sizing for every placement
- Testing plan for your ad accounts
- Clear readouts on what won and why
One piece of the picture.
Here's the rest.
Paid media
The same team that makes the creative runs the tests, so nothing gets lost between agencies.
Email and SMS
Winning creator content goes into your flows and campaigns, where it keeps converting.
Websites and conversion
Real customer video on product pages builds the trust that turns visits into orders.
Questions,
answered.
What is UGC advertising?
UGC, or user-generated content, is video made by real creators in a native, first-person style. As ads, these videos blend into social feeds and often outperform polished studio content because they feel like a recommendation instead of a commercial.
Where do your creators come from?
We source creators from a vetted network and match them to your product and customer, then brief, review, and manage them for you.
Who owns the content and the rights to use it?
Usage rights are agreed up front for each creator, so you know exactly where and how long you can run the content, including in paid ads.
Do creators need our product?
For physical products, yes. We coordinate shipping to each creator. For software and services, creators can film with access to your product or a walkthrough.
Can you run the ads too?
Yes. UGC works best when the team making the creative also runs the tests, so most clients pair UGC with our paid media service.